Scarborough’s Morrisons store has been one of the first in the country to become a “Store of the Future” following a £1.5 million refit.
The store, between Crossgates and Eastfield, has been given a brand new look as part of a national programme being rolled out by the company.
The Scarborough branch is one of just 60 out of 470 stores across the country which have been revamped, with the investment per store averaging out at £1.5 million.
The store has also taken on around 25 new members of staff as part of the upgrade.
Store manager Steven Todd said: “The ‘Store of the Future’ concept is about making things fresher and brighter, with a lot more emphasis on healthy fresh foods.”
He explained that the layout of the store is now a lot more open, so customers can see staff, including butchers and bakers, preparing fresh products.
One of the main attractions - which is one of the first things customers will notice - is a new “field fresh” table, which displays products on a bed of ice with air blown through a cooling system.
The misting technology has been put in place to keep the food as fresh as possible.
Mr Todd said: “There are some very exotic foods on there, such as kohlrabi and cassava.
“People are a lot more adventurous now in what they’re prepared to try.”
Other unusual additions graffiti aubergines, candy beetroot and plumegranates.
Mr Todd said: “The feedback so far has been overwhelmingly positive.
“Lots of Scarborough people have shopped with us for many years and I think the refit here is well deserved.”
He added: “Quite a few people have commented on the new ranges and staff have had training in identifying some of the more unusual items.”
The refit was timed to coincide with the end of the summer season, which is the store’s busiest time of year.
The branch attracts 30,000 customers a week, with this figure rising by around 24 per cent in the summer.
It opened its doors 18 years ago and this has been the first major store refit during that time.
The store employs more than 340 members of staff, with around 60 people working through the night, every night, on making sure shelves are stacked and fresh produce is out on display.
Mr Todd said the refit went very well and involved a lot of hard work, with staff coming in early to help out.