A world record is set to be smashed in Scarborough this weekend after Pets at Home unveiled the world’s longest dog lead.
The Seamer store is giving one lucky dog the chance to be the first dog to wear the record-breaking dog lead and be guest of honour at the unveiling at North Bay beach on Sunday October 7.
The event runs from 12pm and the record attempt is from 2pm to 2.30pm.
Mike Southwick, manager at the Pets at Home Scarborough store on Seamer Road, worked with pet specialists to create the lead which spans two miles – more than four times the current world record.
The existing ‘longest dog lead’ record of 686 metres is held by dog food company Pedigree, which produced the lead with the help of visitors to the Crufts show in 2005.
Mike said: “All of our Pets at Home stores in the North East are asking customers to pay £1 to enter the draw for their dog to be photographed at the head of the lead.
“All money donated will go to Support Adoption For Pets, the charity established and supported by Pets at Home, which offers financial support to animal welfare charities and rehoming centres across the UK.
“We’re looking forward to welcoming visitors and their dogs.”
The dog lead is being independently measured and witnessed by a chartered surveyor prior to the event. A written statement will then be provided to the Guinness World Records as proof of the record.