The UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts, operates four parks in the region: Barmston Beach, Skipsea Sands and Withernsea Sands in East Riding, and Cayton Bay in North Yorkshire.
The reopening of holiday parks will be a major boost for the local economy, which relies heavily on tourism, with 400 jobs at Parkdean’s parks in the region now secured, and additional new roles created around the country.
In preparation for what the group anticipates will be one of its busiest summers ever, Parkdean Resorts has recruited an additional 1,500 team members spread across the careers’ spectrum, including accommodation, food and beverage, and security.
The new recruits take the group’s total number of employees across the UK to just under 8,000 – a record for the company.
In addition, the returning holiday trade will provide much-needed income for local suppliers, shops, pubs, restaurants, cafes and visitor attractions, which had all been forced to close during the lockdown.
To ensure a safe reopening, all holiday parks have introduced a number of stringent safety and hygiene processes and procedures, in adherence with the latest Government guidelines and instructions, including:
Implementing and enforcing a social distance policy: drive-thru check-ins, one-way systems, and clear social distancing markers.
Ensuring in-depth cleaning procedures: deep cleaning each caravan between every new customer visit, and making hand sanitiser available throughout the park.
Restricting access to communal facilities: Limiting capacity at facilities in order to meet the Government’s ‘1 metre plus’ social distance requirements.
Operating self-sufficient facilities: Opening facilities such as convenience shops, allowing people to stay on park without accessing local shops.
Parkdean Resorts’ teams in Yorkshire and the Humber have been working hard to ensure the great British holiday is the best it has ever been, and to capitalise on the high demand for UK staycations and accompany the reopening, the company is launching its biggest ever marketing campaign.
The £4.5m campaign, featuring TV personality Stephen Mulhern, will launch on Friday July 3, promoting Parkdean Resorts as the ideal place to go for holidays and holiday home ownership.
Steve Richards, chief executive of Parkdean Resorts, said: “We are ready and waiting to warmly welcome holidaymakers who want to enjoy a well-deserved break whilst seeking fresh air, open spaces and safe, beautiful locations. Our team has worked hard to ensure that whilst social distancing and health and safety measures are adhered to, our holidaymakers’ experience will be the best yet.”
Parkdean Resorts takes its local community to heart and gave throughout the lockdown to local food banks. The company also provided accommodation to NHS workers across the UK in a number of its parks.
Earlier this year, Parkdean Resorts announced its largest ever investment in its estate, with £80m committed towards buildings, facilities, maintenance, health and safety, and environmental areas. The company is also testing a “parks of the future” initiative in four locations to create state-of-the-art amenities including accommodation, park facilities and kids’ activity-based entertainment such as the Bear Grylls Survival Academy.
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