The store says the extension of the Pep & Co kids’ clothing comes as parents demand value for money school uniforms.
Poundland has this week begun piloting a wider range of clothing in 50 of its 300-plus shops, including the Scarborough branch.
The trial, which will see more space devoted to children’s ranges at Poundland and Dealz stores in the UK and Ireland, reflects the growing need for value-for-money kids’ clothing on high streets as established names such as Mothercare disappear.
In the last week, MP Mike Amesbury proposed law changes that would end the school uniform rip-off by giving parents the right to shop around, potentially saving families hundreds of pounds a year.
The expansion of kidswear comes 24 hours after its owner, Pepco Group, revealed Poundland had been a Christmas winner with like-for-like sales rising by 1.3 per cent in the three months to the end of December.
Prices for Pep & Co kidswear start at £1 per item and 95 per cent of the range sells for under £10.
In school wear, popular everyday items also start at £1 and include trousers, shorts, dresses, skirts, jumpers, cardigans and polo shirts.
Its kids’ ranges also include fashion items such as T-shirts, sweatshirts, leggings and jackets, as well as essentials such as underwear and socks.
Sarah Morgan, commercial director at PEP&CO said: “We’re developing a real reputation for our kidswear – because of the price, but also because it washes and wears well. That’s why we’re devoting more space than ever to clothing for kids in these stores.”
“We know how important value on kids clothing is to parents – and that’s why we’d wholeheartedly back a change in the law to give parents the right to shop around for schoolwear.”