Thousands of people are expected to flock to Scarborough’s South Bay for the traditional New Year’s Day Dip.
The Scarborough Lions event attracts around 100 entrants each year and is a highlight of the town’s festive calendar.
The dip, which takes place on the beach near the lifeboat house, opposite Scarborough Rowing Club, is now into its 23rd year and has raised tens of thousands of pounds for charity.
Organiser Alan Deacon said: “Normally we have around 80 to 100 dippers and crowd wise we have two, possibly three thousand.
“It has been developing gently over the years. It’s not for everyone on New Year’s Day but the brave hearts are gathering together and its not just people of Scarborough doing this - dippers come from all over.”
Everyone who wants to take part must fill in a registration form, either in advance or on the day.
Those wanting to take part can come along on the day and register in the Rowing Club bar area at 10.30am.
Changing facilities are available, with many dippers donning fancy dress.
Those wanting to spectate at the annual event are urged to be at South Bay by noon.
At 12.30pm, dippers will line up along the coast ready for the fancy dress judging made by Scarborough Mayor Cllr Simon Green. The presentations will be made for best male fancy dress, best female and best group.