Sir Jim back on track in TV ad campaign

Sir Jimmy Savile at Scarborough railway station on Saturday to make a TV ad for the Golden age of the train, but this time the Scarborough Spa Express, which starts running on the 19th July.  Picture by Andrew Higgins  1126112a
Sir Jimmy Savile at Scarborough railway station on Saturday to make a TV ad for the Golden age of the train, but this time the Scarborough Spa Express, which starts running on the 19th July. Picture by Andrew Higgins 1126112a

IN a return journey to our television screens, Sir Jimmy Savile gets steamy in his latest advertising campaign.

To mark the golden age of the train, the veteran DJ is now fronting a televised appeal promoting seasonal trips to town on the Scarborough Spa Express.

Much to the surprise of the advertising agency, the 84-year-old said he gave a thumbs-up to boost the vintage steam-hauled train summer service, having become a fan of the mode of transport after doing a series of British Rail advertisements in the 1980s.

He said: “They didn’t think for one instant that I would do it. Of course the reason I said yes to something like this - I don’t make a habit of working very much nowadays - is that I am a great train fan.

“I did the British Rail adverts and I turned a £300million loss into £400 million pound profit in four years.

“If you’re like me, you jump on a train, off you go and 200 miles, done. I’m 100 per cent for trains.”

Sir Jimmy, known for presenting Jim’ll Fix it and Top of the Pops, also added that he hadn’t lost his touch in front of the lens and completed the filming in less than two takes.

He said: “It was wonderful, the crew were amazing. We were finished in next to no time.”