YORKSHIRE is taking on the world this summer when it competes in the Clipper 2011-12 Round the World Yacht race as England’s only entrant.
The new 68ft yacht, Welcome to Yorkshire, will be on a global marketing mission to raise the profile of the county on its eight-leg, 40,000 mile world tour.
The project will build on the impact of its predecessor Hull & Humber which took part in the last two Clipper Races.
Yorkshire’s involvement was unveiled in Whitby yesterday. Eleven members of crew and representatives from Clipper Ventures joined Welcome to Yorkshire onboard the replica of Cook’s boat the Bark Endeavour to launch Yorkshire’s participation.
Gary Verity, chief executive of Welcome to Yorkshire, speaking in Whitby yesterday, said: “Yorkshire is a world class destination and deserves to be seen on a global stage.
The Clipper Race is the perfect event to showcase Yorkshire in key global markets, this is the third edition running that Yorkshire has competed in the Clipper Race, we are building on the success of those endeavours and hope to make this race our most successful to date.”
With nine out of the ten yachts announced to date for Clipper 11-12 Race Welcome to Yorkshire remains the only English entry.
The final yacht in the 10-strong line up will be announced next week.
The race starts from Southampton on Sunday July 31 with the first leg taking the crew to Rio de Janeiro via Madeira.