Sign seems waste of time

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With apologies if someone has asked this question before, but could someone explain the purpose of the electronic sign on the approaches to the town, on Seamer Road located between Musham Bank roundabout and the turn off for Stoney Haggs Rise.

I have only seen it working once in the past six or seven months. Is it broken? If not, I hardly think the council tax payer and motorist are receiving value for money from whoever proposed and implemented its erection.

Guy Smith

Peasholm Drive