With Scarborough Athletic recently celebrating its sixth birthday, the club are treating its members to a well deserved Society make over.
In order to reflect the status of those paying their subscriptions, patrons will be referred to as joint owners rather than members, and they will receive their own unique annual Joint Owners Card. These Cards will be issued to all new subscribers, or upon renewal of their existing membership.
The club is currently forging relationships with local companies and organisations who have agreed to offer generous discounts and concessions to card carriers. It will also be offering other regular incentives, events and attractions throughout the season which should generate real interest in the scheme and repay the loyalty of those who already hold a share.
Traditionally, subscriptions have tended to hover around the 400 mark for the last few seasons, which represents only a proportion of the club’s fan base and a fraction of those who have the interests of the club at heart.
Clearly the club needs to find more innovative ways of promoting the importance of its community ownership status. So after extensive research into how other fans owned clubs operate, it has decided to adopt some of the more successful schemes.
Under the constitution of the club, each joint owner can only own one share to to ensure the club is run along democratic and co-operative lines. Owners pay a minimum fee of £15 per annum which allows them to see board minutes, audited accounts and to vote and stand for election to the board of directors itself.
Chairman Dave Holland is confident that the development will forge further links in the town for the club.
He said: “As a community club, we want to involve as many local businesses, schools and other organisations as possible; and to encourage our loyal owners to support those who support the Boro.
“After much research into how other successful fans-owned clubs operate, we feel this make over is one of the ways we can progress. We are very fortunate to have so many supporters who already pay their subscriptions, but we are also keen for more people to take a stake in the club, and to reward loyalty, that is why we have decided to offer something in return.
The club has announced that Rob Bernard has agreed to head up the small team who are behind this exciting new make over, and Rob will also be managing the new owners database.
He added: “I am extremely keen to hear from any local businesses who are interested in supporting the scheme”, he says. “In return for their participation they will be featured on the Official Web Site and given acknowledgement in the clubs match day programme.
“We also hope that the scheme will generate some additional business for them.”
Rob Bernard can be contacted at firstname.lastname@example.org or on 07429542056.