The man in charge of the first Tour de Yorkshire has said it will bring international publicity to Bridlington.
Gary Verity, chief executive of Welcome To Yorkshire, believes the new race could bring millions of pounds to the region.
The inaugural race will set off from outside The Spa on Friday May 1 and the peloton will go to Sewerby Hall, Flamborough and Bempton before heading into North Yorkshire.
The first day, which has been called The Stage of Sea and Beauty, will pass through Pickering, the Dalby Forest, Whitby and Robin Hood’s Bay, before finishing on the seafront in Scarborough.
At the launch event today, Mr Verity said: “It is a stunning stage and I’m really looking forward to it.
“You will never be able to take away from Bridlington and Scarborough that they were the start and finish point for the first stage of the inaugural Tour de Yorkshire.”
The first stage covers 174km and is the start of three days of racing which ends in Leeds over the Bank Holiday weekend.
Mr Verity added: “It is a huge step for us as part of our dream to make Yorkshire the cycling capital of Europe.
“We have put together three very spectacular stages. We hope the public will be planning where they will watch the inaugural Tour de Yorkshire.”
Tourism in the Bridlington area is set for a huge boost, although organisers stressed it was impossible to put a figure on how much the race could be worth to the East Yorkshire economy.
“I think you have all the ingredients for a great event, starting with a great facility at The Spa,” said Mr Verity.
“It will be a great representation of the Yorkshire coast and we wanted to take the race to parts of the county that missed out on the Tour de France.
“For us, Bridlington is a fantastic place. We are going to do some roadshows here soon and we will be needing volunteers.
“We are expecting up to a million people to watch the race around Yorkshire and having Bridlington featured on TV across Europe is the sort of publicity that money can’t buy.”