A sell-out crowd were whipped into a frenzy as self-proclaimed ‘cheeky chappy’ Olly Murs rocked the Open Air Theatre.
The platinum selling X-Factor star had the crowd dancing in the aisles at the gig on Sunday night.
For many fans, it was their first taste of the multi-million pound theatre, and thousands of people were queueing up hours before the show to be the first to get inside the venue.
One of those was 18-year-old Katie Desborough, from South Cliff.
This was the second time she had seen her idol, and she said: “We had queued from 7am when the tickets went on sale.
“He was brilliant last time.”
The nearly all female crowd packed out the venue, with many of his fans travelling from all over the country to catch a glimpse of the star.
Pam Woodrow was visiting the town from Leeds for the show. She summed up his appeal in two words.
“He’s fit!”, she joked, adding that she “couldn’t wait” to see him.
Many of his fans echoed her comments, and when the star took to the stage just after 8pm, the applause was deafening.
44-year-old Juliet Lomax attended the gig with her family.
She praised the council for bringing top acts to the town this summer, adding that she was also going to see JLS later in the year.
She added: “Usually we have to go over to Manchester if we want to see anybody decent, but to have them on your doorstep is brilliant.
There wasn’t as much support however for support act Diana Vickers,who only played four songs.
19-year-old Amy McNair said the booking was “odd”, with 16-year-old Daniella Lamb adding: “She was good, but she could have been on a lot longer.”
Murs blasted through a 90 minute set, with the encore featuring a medley of Stevie Wonder classics.
The show featured a steady mix of his own songs and classic covers.
Leaving the show, mum Tracey Seaton said she had loved the show.
She jokingly added: “He’s very fit - I just wish I was twenty years younger!”