For a singer whose biggest claim to fame five years ago was winning a tenner on Deal Or No Deal, it’s safe to say Olly Murs’ rise has been nothing short of meteoric.
A platinum-selling solo artist who also moonlights as a TV presenter, Murs has developed a reputation as a Jack-of-all-trades in the entertainment industry.
However, if Sunday’s show at the Open Air Theatre is anything to go by, it’s not a stretch to imagine that the singer will again be turning to quiz shows to make ends meet once his 15 minutes in the sun have expired.
Now I’m fully aware that I’m not the affable Mockney’s audience. The 6,500-strong crowd of swooning schoolgirls, as well as their mothers, are those paying for Olly to maintain an obviously extensive trilby collection.
However, there were positives to be found in his set.
His band, a well-rehearsed group of nine hired-guns, are as tight a collective as SyCo’s money can buy.
And although Murs’ voice is completely unremarkable, it never really offends.
Plus, as one middle-aged woman in a pink cowboy hat tells me, he’s “totally fit”.
However, celebrity can be a fickle world, and for every Robbie Williams there are 10 Lemars.
Looks and charm are fine, but songs are what keep pop careers alive, and at the minute, Murs just doesn’t really have any.
His set, bookended by his two biggest hits to date, was largely filled with drab filler, interwoven with about a dozen butcher jobs on classics from the likes of The Specials, The Clash and Stevie Wonder.
And although these karaoke selections hint at a deeper musical taste than his current output, it’s hard to see his career enjoying any longevity.