The organisation has created a number of events across the Yorkshire Coast over the next 12 months to boost tourism.
The latest major project announced by the BID team is a special legacy project entitled ‘The Odyssey: An Epic Adventure on the Yorkshire Coast’ inspired by Homer’s classic tale of the Trojan wars.
The initiative will see a host of events staged along the Yorkshire Coast over the next three years inspired by the classic tale, all focused on engaging the local community in creative performance and attracting visitors.
The interactive project, set to launch in November, will be run by Yorkshire-based Animated Objects Theatre Company which specialises in live artistic events and will see the programme cover 100 miles of stunning coastline and surrounding areas, from Staithes to Spurn point.
The BID team has also announced plans to launch a number of coastal tourist attractions which will feature a series of newly commissioned sculptures as part of the 240 miles of bike, walk and driving routes designed to promote the region and attract more visitors to the whole coastal area.
BID director Clive Rowe-Evan said: “We want to help local businesses attract new visitors to the area.
“Supporting new and existing events in the region is crucial to helping us achieve this goal and to showing tourists exactly what the Yorkshire coast has to offer.”