From tent pitching to fire making, camping has long been an activity for the adventurous. Yet surprisingly, on average, the last time us Brits pitched a tent was eight years ago. However, new research reveals that Brits are seeking new ways to blend their love for the outdoors with modern comforts. In fact, 60% of the 2,000 UK adults surveyed admitted they would not consider a traditional camping holiday, with ‘not having the gear’ (27%) among some of the deciding factors.
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