Big Bear Bikes in Pickering wins national award
A Pickering bike shop has won a major national industry award which recognises the best in local, independent businesses.
Big Bear Bikes, based in the town for 18 years, has been named the first recipient of the Local Bike Shop Week Award, which champions the in-store, in-person experience over online cycle shopping.


The result was decided by public vote, with the business securing an incredible 42% against seven other retailers.
The independent business, which also runs Dalby Forest Cycle Hub CIC, has grown from a small local store into a 5,000 sq ft showroom employing 25 local staff and attracting cyclists from across North Yorkshire and beyond.
Founder and Managing Director David Beeley said: “Big Bear Bikes is thrilled to win the Local Bike Shop Week Award.
“I’d like to say a big thank you to all the team at BBB and our satellite shop, Dalby Forest Cycle Hub, and especially to all our customers for their support.”
He added: “We believe the best place to buy and have your bike looked after is a good quality, local bike shop at the heart of its community.
“We are very proud to be delivering that in the Pickering and Dalby Forest area.”
Big Bear Bikes plays an active role in supporting the local economy, employing a team of 25 staff and helping to sustain Pickering’s strong independent retail offer.
Its links with Dalby Forest Cycle Hub and the surrounding trail network also contribute to the wider Yorkshire tourism economy, attracting visiting cyclists who bring additional footfall to local shops, cafés and accommodation providers.
The Big Bear Bikes team is made up of keen cyclists with expertise across different disciplines, from road cycling to mountain biking.
The business places strong emphasis on after-sales support, offering servicing, adjustments and advice to all customers.
Its showroom features around 150 bikes, with a workshop, bike fit studio and parts department all under one roof, alongside leading brands including Trek, Santa Cruz, Orbea, Raleigh, Marin, Haibike and Frog.
Community involvement is also central, with cycling courses delivered through Dalby Forest Cycle Hub, support for local schools and athletes, and backing for charities including Ryedale Special Families, Scarborough and Ryedale Mountain Rescue, and Help for Heroes.
Local Bike Shop Week is organised by the Association of Cycle Traders.