New owner of Ryedale pub and caravan site plans major upgrade as UK holiday market booms

The White Swan, a 30-cover pub and 42-pitch caravan park at Newton-on-Rawcliffe near Pickering, has been sold for £540,000.

By Duncan Atkins
Tuesday, 9th March 2021, 11:17 am

Its new owner is planning a major upgrade to the business ahead of an anticipated bumper spring and summer season.

Bridlington-based Guy and Melissa Hornby have bought the business, which was marketed by commercial property estate agent Ernest Wilson, and is carrying out an intensive first phase of refurbishment ahead of the Government’s planned April 12 reopening of holiday accommodation and beer gardens.

Mr Hornby said: “We are investing a six-figure sum in doing up the pub and the caravan site, both of which have been well loved by the community and visitors alike but which have become rather neglected over recent years.

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The White Swan at Newton-upon-Rawcliffe.

“We are already fielding an influx of bookings and enquiries from people extremely keen to secure a UK holiday and our location, here on the North York Moors, couldn’t be better.

"The clock is ticking as we count down to being able to open the pub next month to serve meals and drinks in our large beer garden, as well as welcoming our first guests to the caravan site.

“Right now we’re in the process of completely refurbishing the pub and beer garden so that they are modern, clean and bright and the White Swan becomes an asset to the village of Newton-on-Rawcliffe once again.”

The construction of new shower and toilet facilities, concrete bases for the caravans and landscaping of the caravan site is also scheduled for later this year.

Michael Peel, sales manager at Ernest Wilson, said: “In our experience. businesses in the travel and tourism sector are selling extremely well at the moment with this summer’s boom in UK holidays likely to continue to be a choice for more people than ever in coming years.”

He added: “Although it might seem counterintuitive, the demand for businesses that are on the market is currently vastly outstripping supply.

"After the past year’s enormous challenges, many people who have been made redundant are looking for a change of direction in life and are opting to try to buy their own business rather than return to life as an employee.”

Acquired by property consultant Eddisons in 2019, Ernest Wilson was founded in 1956 and specialises in buying and selling hundreds of small businesses every year, from fish and chip shops to convenience stores and hotels.

It has sold businesses worth more than £18.5m of since the start of the pandemic.

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