Boost for Bridlington’s dental services thanks to £6million investment
NHS dental services capacity in Bridlington is set to double following the awarding of two contracts.
NHS Humber and North Yorkshire Integrated Care Board (ICB) has agreed two new NHS dental contracts for Bridlington which will see improvements in the town.


Whitecross Dental Care Ltd and Genix Healthcare Ltd have been awarded five-year contracts to establish and run new services.
Together, the contracts represent an investment of more than £6 million.
Mydentist – which runs Bridlington’s only existing NHS dental practice on Quay Road – is the trading name of Whitecross Dental Care Ltd. The new contract represents additional NHS dental capacity for the town which will be delivered alongside their existing services.
Genix Healthcare Ltd will deliver the services from Bridlington Town Centre.
The ICB is continuing to work with both providers on mobilisation plans, with further details to be announced in due course. Patients are asked to refrain from contacting the dental practices until patient sign-up processes have been established.
Debbie Leadbetter, the ICB’s Dental and Optometry lead, said: “We know how difficult it has been for people in Bridlington to access NHS dental care, and we are very aware of the town’s reputation as a ‘dental desert’.
“This investment is a real game changer. It creates the opportunity to turn that situation around and means that many more people should be able to access the NHS dental care they need.”
Simon Cox, the ICB’s East Riding Place Director, added: “This is very welcome news for Bridlington. Doubling NHS dental capacity is a significant step forward, and we will continue to work closely with providers, partners and local representatives to make sure residents are kept informed as these services are brought forward.”