Clap for our Carers marks launch of new We Care badge campaign

The We Care badge campaign, which acknowledges the hard work of those in the care sector, is being launched today (Apr 30) to coincide with the 8pm clap for our carers.

By Duncan Atkins
Thursday, 30th April 2020, 12:07 pm
The We Care badge campaign is launched today.
The We Care badge campaign is launched today.

The badge is a symbol of appreciation for the hundreds and thousands of people working in the care sector nationwide, who continue to support our most vulnerable, during the COVID-19 pandemic.

Their dedication, commitment and loyalty, should never slip under the radar - for this reason, a bright, bold and symbolic badge has been created that will go on sale at the same time as 'clap for our carers'.

The aim of this campaign is to let each and every person working in care homes and the care sector, know just how much they’re appreciated.

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The We Care badge.

Wellburn’s Chairman Rachel Beckett said she wants people working in the care sector to wear this badge with pride, and for those who don’t, to buy the badge as a way of showing their appreciation and support.

“These last few months have been as tough as they get for all of my amazing staff," said Rachel.

"We wanted to do something positive and exciting, for them and for every single person working in the care sector across the country, who’ve been tirelessly and bravely putting themselves in harms way, day in day out, to protect our most vulnerable and needy.

"We wanted something simple, bold and colourful, that encouraged as many people to get involved as possible.

The We Care badge campaign is launched today.

"The We Care badge and campaign, is a symbol of hope - to say we appreciate you, and we’re in this together.

"To send the message - We Care.”

The We Care badge will be on sale from today (Apr 30) to the public for £2.50 by clicking here.

All profits will go to the Care Worker’s Charity (CWC).

CWC Chief Executive Karolina Gerlish added: “We’re delighted to be involved in this wonderful and positive campaign. For all those working in the care sector, this will be a breath of fresh air during such tremendously difficult times.”

Packs of badges are also being supplied to other care home providers across the country, for their employees, at cost price.

The We Care badge campaign is also taking to social media, encouraging people to share their We Care badge pics across social media, using the hashtag #supportourcarers.

Children are also invited to take part, by colouring and creating their own version of the badge, by using adownloadable pdf, and asking their parents or guardians to post their efforts using the same hashtag.

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