Yorkshire accent is the UK's best for customer service, survey reveals

The Yorkshire accent is the best UK accent for customer service, according to new research.

By Chris Page
Monday, 1st August 2022, 11:43 am
Updated Monday, 1st August 2022, 2:19 pm
Members of the CC33 team
Members of the CC33 team

The survey by Moneypenny of 1,000 UK office workers revealed that the accent is also the most encouraging and in the top five for motivation, calming, and delivering bad news.

While results revealed that all regions had a bias towards their own accent, the Yorkshire accent proved consistently popular and was described as one of the UK’s most-loved accents.

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Mark Lazenby, operations director from Sheffield contact centre CC33, said: "When we speak to a person for the first time on the phone, accents can have a real impact on the way we're perceived. You can't see the way the person looks or their facial expressions, so accents help us create a picture of that person in our minds.”

The majority of CC33’s team working at CC33’s Ecclesall Road office are local people from Sheffield and the wider Yorkshire region. The company employs over 400 people and offers customer acquisition, management and retention services.

Mark added: “For companies looking to improve their customer service, dealing with someone with a Yorkshire accent could really help make a positive first impression, calm a customer or even diffuse a potentially difficult situation with a customer.

"The Yorkshire twang is often interpreted as down-to-earth, trustworthy and genuine, and I do believe it has a positive impact on the service we offer."

Results of the Moneypenny survey showed that 17 per cent of respondents voted Yorkshire as the best accent for customer service, beating off competition from the Geordie and Southern Irish accents.

Nine per cent voted the Yorkshire accent as the most encouraging, while eight per cent thought it was the most calming accent, as well as the most motivating. 12 per cent thought the Yorkshire accent was the best for delivering bad news.

CC33 is a South Yorkshire-based customer service provider founded in 2012 by Paul Fletcher. CC33 combines a people-centric focus with a technology-enabled approach and caters for clients of all sizes.