The retailer has always had a store based in Scarborough.
However, the new shop is much improved and contains a wide range of brands and styles of clothing, footwear and accessories.
The store offers customers a unique shopping experience. They are able to browse extensive lines of designer clothing from a massive range all under one roof.
A spokesman for the retailer said: “Our goal was to bring big city shopping to Scarborough in premium retail environment, so our customers don’t have a leave town to buy the latest styles and trends from some of the best brands available.
“We would like to thank our local customers for their continued support and the positive feedback we have received about the new store.”