The Alfa Leisureplex Group has announced it has snapped up The Monarch Hotel in South Marine Drive. It said on Twitter: “We are excited to announce that we’ve purchased the Monarch Hotel in Bridlington! This brings our hotel portfolio to 21 hotels. “The impressive Monarch is perfectly located, occupying a prime position on the seafront with panoramic sea views.” The company owns hotels in Scotland, Wales, on the South Coast and the Cumberland Hotel in Scarborough.
