The cold temperatures of the North Sea didn't deter participants who charged into the waves for the event's 20th years. The dip raises money for charity, a quarter of which goes to the organisers, Scarborough Lions. Hundreds of hardy people took the plunge - see their efforts in these 12 photos.
1. New Year's Day Dip
Running towards the waves. | jpimedia Photo: Richard Ponter
2. New Year's Day Dip
Crowds gather to watch the event. | jpimedia Photo: Richard Ponter
3. New Year's Day Dip
A shark spotted in the water. | jpimedia Photo: Richard Ponter
4. New Year's Day Dip
Splashing around in the shallows. | jpimedia Photo: Richard Ponter