Braving the cold. Picture by Paul Atkinson
Brave residents, most clad in festive fancy dress, gather on the beach ready to charge into the freezing water. All proceeds from the event go to the Mayor Charity.
Bridlington Mayor Liam Dealtry with the organiser and the RNLI inshore lifeboat crew. Many people braved the waters in fancy dress. Santa makes a dash for the waves. The crowd sets off for the water. The cold weather didn't deter anyone. Two participants and a little boy on the promenade. Some Scooby Doo fancy dress. Everyone at the start ready to get in the water. Mayor Liam Dealtry with a participant on the promenade.