English Heritage announces ‘Ice Cream Insurance’ at Scarborough Castle
It is a truth universally acknowledged that nothing will ruin a family day out faster than a child dropping their newly-bought ice cream.
Yet according to a poll commissioned by English Heritage (EH), almost seven in ten Brits (68%) would be too polite to go back and ask for a replacement despite 70% saying that ice cream is one of the highlights of their child/ grandchild’s day.
Now help is at hand as families flock to Scarborough Castle – to make sure no-one’s day falls flat, EH has launched ‘Ice-Cream Splat Insurance.’
The new policy will automatically cover visitors to the attraction who purchase an ice-cream throughout the month of August, meaning any dropped ice-creams will be swiftly replaced, no questions asked.
Findings also showed that younger people are more likely to ask the difficult question 27% of Gen Z and 22% of Millennials are willing to ask for a dropped ice cream to be replaced compared to just 16% of Boomers.
Daisy Rowe, head of commercial development at English Heritage, said “No matter if you’re nine or 99, ice cream is always a highlight of a summer day out.
"However, I’m sure we’ve all had that experience when the long-awaited treat arrives and ends up splat on the floor.
"We know how important days out are to our families for making special memories and don’t want anything to ruin that.
"This is why we’re so pleased to introduce ice-cream Splat insurance at 18 of our sites this summer.”
Scarborough Castle is one of 18 English Heritage covered by the policy.
If a child (or adult) drops their scooped ice cream all they need to do is return to the point of purchase with their dropped cup or cone and request a replacement.