Family fun Safari trail across Yorkshire coast to support NHS and boost high street

Yorkshire Coast Bid is providing a family fun Safari story-trail, to help spread joy, support the NHS and give families a safe reason to return to the local high street.
Monster hero safariMonster hero safari
Monster hero safari

Launching on July 13, families and households across the Yorkshire coast will be invited to search the streets for 10 cute and colourful MonsterHeroes.

Using only smartphones, the Safari allows you to learn each of the MonsterHero’s name, story, and superpowers.

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Once all 10 MonsterHeroes are found, a free e-book, that tells the story of their first team-up, will be unlocked.

Filey is one of the Yorkshire coast locations of the Safari story trail.Filey is one of the Yorkshire coast locations of the Safari story trail.
Filey is one of the Yorkshire coast locations of the Safari story trail.

The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything - they simply need to tap or scan to play.

The first 1,000 plays are free for families.

More than 100 BIDs and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising more than £100,000 for NHS Charities Together.

It will take place in the Yorkshire coastal towns of Whitby, Scarborough, Filey, Bridlington, Hornsea and Withernsea.

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In times of great stress, this project aims to provide the local communities with a memorable high street experience that will bring a smile to the Yorkshire Coast community.

Kerry Carruthers, Chief Executive at Yorkshire Coast BID, said: “It is important during these exceptional times that we support our local businesses get back on track and not only to help rebuild our high street, but also to provide something safe and fun for families to get involved in.”

Co-ordinating the national project is Martin Blackwell, former CEO of the Association of Town and City Management and the Charity Retail Association.

He said: “When I heard about the concept it just resonated with me and I knew I had to support it.

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"I loved the idea of heroes; the idea of a “safari on the high street.

"I just thought, if something fun like this can help make families feel good about going back out onto the high street and raise money for such a worthy cause, then let’s go for it.”

Click here to learn more about the story-trail.

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