Malton and Norton set to become regional leaders in high street funding boost
The twin towns of Malton and Norton iare set to become regional leaders in heritage-inspired tourism following investment in a new University of York project.
The project is part of a broader £2.38m investment by Mayor of York and North Yorkshire David Skaith’s Vibrant and Sustainable High Streets Fund, aimed at future-proofing the region’s high streets.
As part of the third and final phase of the fund, researchers from the University of York’s Heritage 360 team, in collaboration with Malton Museum and the Woodhams Stone Collection, will co-create new heritage-based exhibitions, tours and trails, bringing new opportunities to grow sustainable and regenerative tourism in the market towns.
It is the second successful University of York bid from the Mayor’s fund, following the 2025 Walmgate Reframed community heritage initiative, led by the University’s Digital Creativity Network, that commissioned and displayed original artwork of the City.
Professor Kate Giles, from the University of York’s Department of Archaeology, said: “We will look at how Malton and Norton’s history is used to drive economic growth, with the aim of creating new heritage-inspired offers, such as tours and exhibitions, to engage and entertain visitors to stay longer and spend more in local businesses.”
Pop-up spaces will also allow residents and businesses to co-design future development proposals and, learn skills in the sustainable conservation and reuse of the towns' historic buildings.
Experts at the University of York and volunteers from Malton Museum and the Woodhams Stone Collection will identify key objects to create digital scans, virtual and in-person tours and experiences to bring the hidden stories of Malton and Norton to life.
Phil Crabtree, Chair of Malton Museum, said: “The project provides an important opportunity for the Museum, the University, and the Norton and Malton Heritage Centre to work together to help develop the role of the heritage sector in attracting new visitors to the towns, as well as providing a significant step in bringing the two communities closer together.”
The award will also mean that partners can work together to broaden volunteering roles and skill-building opportunities across all age groups.
Di Keal, Chair of Woodhams Stone Collection, said: “The award will offer local residents the opportunity to actively participate in safeguarding, interpreting and sharing the rich history of Malton and Norton.
“Rather than simply preserving heritage, the initiative encourages the community to become involved in shaping the narrative of both towns, thereby influencing their future development.”
Mayor David Skaith, said: "By backing creative projects from the people who know their community best, we are transforming our high streets into vibrant destinations that residents and visitors will want to return to again and again."