Coastliner teams up with Visit Malton to make it easier to reach Yorkshire's foodie capital

Bus operator Coastliner is teaming up with the people behind Malton’s rise to fame as Yorkshire’s Food Capital in an exciting new partnership to promote the town to visitors.
By Duncan Atkins
Published 9th Mar 2020, 10:26 BST
Updated 9th Mar 2020, 10:26 BST
Coastliner General Manager Ben Mansfield (left) and Mark Brayshaw, Head of Visit Malton, celebrate the new partnership between the bus operator and the organisation behind Maltons success as Yorkshires Food Capital.Coastliner General Manager Ben Mansfield (left) and Mark Brayshaw, Head of Visit Malton, celebrate the new partnership between the bus operator and the organisation behind Maltons success as Yorkshires Food Capital.
Coastliner General Manager Ben Mansfield (left) and Mark Brayshaw, Head of Visit Malton, celebrate the new partnership between the bus operator and the organisation behind Maltons success as Yorkshires Food Capital.

The historic town has been successfully transformed to become one of Britain’s most renowned foodie destinations, with a thriving monthly food market which returns for the first time this year on Saturday (March 14) and the centrepiece Food Lovers Festival in May, extended to three days this year by popular demand.

Now Coastliner – itself based in Malton – is teaming up with Visit Malton to bring in more visitors from across Yorkshire and beyond while reducing congestion on its streets and helping to clear the air for everyone.

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The new partnership will see both organisations working together to co-promote Malton as a key destination for visitors, while making travel to the town for this year’s packed programme of events easy and great value, especially for families.

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A Coastliner bus will be on display throughout the three-day Food Lovers Festival, offering travel advice, special offers and giveaways – and the bus operator is also working with Visit Malton on discount travel packages for many of Malton’s events such as Meadowfest, Malton’s boutique music festival which takes place on Saturday July 18.

Coastliner General Manager Ben Mansfield said: “We’re delighted to be working closely with Visit Malton to spread the good news about the town’s amazing reinvention as Yorkshire’s Food Capital.

“Our new partnership means we can offer very special deals on travel and admission to the best of Malton’s events programme, starting with July’s Meadowfest music festival, which takes place just across the River Derwent from our own home at Malton Bus Station."

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Tom Naylor-Leyland, Director of Visit Malton, said: “We seek to work with local companies for the benefit of the community.

“Not only will this partnership bring the health benefits of reducing traffic congestion in town, it also fits perfectly with our aspirations to make Malton the UK’s first market town with a Circular Economy.

"Visitors will benefit from the added convenience of not having to find a car parking space when they arrive – meaning they can spend more time enjoying our events and all the fab

independent artisan producers that Malton has to offer.”

Details of the travel plus admission deal for Meadowfest, plus the full line-up of performers on the event’s two open-air stages, will be announced by Coastliner and Visit Malton closer to July’s event.

Direct Coastliner buses run to Malton from Leeds, Tadcaster, York, Scarborough and Whitby – with connecting buses into Leeds from Harrogate, Keighley and beyond.

Related topics:MaltonYorkshireBritain