He's the nation's favourite edible pig, but now there's a new addition to the Percy Pig range - a dessert sauce.
The new Percy Pig sauce has all the flavours of the sweets, which taste of a mix of raspberry, strawberry, cherry and grape and is, of course, pink.
Perfect for adding some colour to ice cream, cupcakes and pancakes, the sauce is suitable for vegetarians much like the sweets, which changed their recipe last year.
Trudie Van Niekerk , M&S Groceries Product Developer said: “The nation's favourite pig just got saucy and this Percy Pig Dessert Sauce is absolutely delicious!
"Brighten up your January with an extra drop of pink and ‘Percify’ any dessert.”
Percy Pig dessert sauce is available in M&S stores now, priced at £2 for 290g.
The new product has been released in time for Pancake Day next month.