The sustainable watch brand that promises style without compromise – and designs he’ll actually want to wear


Three eco-friendly watches that look great, feel premium and make Christmas gifting incredibly easy.
Finding the right Christmas gift for him can be tricky, especially if he already has everything he needs. But a watch that combines style with sustainability? That’s something he can wear, cherish, and feel good about.
These three Detrash watches are thoughtful, eco-conscious choices that stand out from the usual gifts. Each watch has its own personality, making them perfect for different kinds of men whether he’s bold, classic, or someone who loves nature and wants his accessories to reflect his values.
Au.M.G.
Shop now for £335 was £375


If he loves something a bit special the kind of piece he’ll show off at dinner or wear to a Christmas party the Au.M.G. is perfect. Its golden tones feel warm and festive without being flashy, and the automatic movement gives it that satisfying “real watch” feel he’ll appreciate. It’s sturdy enough for everyday wear but unique enough to feel like a treat. A great gift for the man who likes his accessories to stand out just a little.
Blue Steel
Buy now for £335 was £375


For the man who prefers classic style the Blue Steel hits the sweet spot. It’s the kind of watch he can wear to work, on weekends, or on a winter walk without thinking twice. The blue accents add a quiet touch of colour, and the overall look feels timeless. If he’s the practical type who loves something he can depend on, this one is a safe and thoughtful choice.
Poison Ivy
Shop now for £335 was £375


If he’s drawn to earthy colours or anything outdoorsy, the Poison Ivy will fit right into his world. The green tones give it a bit of personality without being loud, and it has that rugged, ready-for-anything vibe. It’s the kind of watch he’ll throw on for hikes, cold-morning dog walks, or weekends away. For the man who likes things with character, this is a great fit under the tree.
Natalie Dixon is our Lifestyle reporter, if you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here.
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