Looking for smoother make-up application? This bestselling e.l.f. primer could be worth trying
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If your foundation never seems to sit quite right, it may not be because of your make-up at all, you may actually need one more make-up product.
A good primer can make all the difference, and one affordable favourite has built a loyal following for helping create a smoother-looking base.
Shoppers have fallen for the e.l.f. Cosmetics Power Grip Primer. The bestselling gel-based primer has become something of a cult favourite thanks to its ability to help grip make-up while smoothing the skin, making it a popular addition to everyday beauty routines.
Infused with hydrating hyaluronic acid, the primer leaves skin feeling moisturised while creating the ideal base before foundation, concealer and the rest of your complexion products. Rather than replacing your skincare, it simply slots into your routine after moisturiser and before make-up.
Its lightweight gel texture has also helped make it one of the brand's standout products. It feels comfortable on the skin and is suitable whether you're getting ready for work, heading out for dinner or preparing for a busy day where you want your makeup to feel fresh for longer.
For anyone who already uses the original regularly, Power Grip Primer Jumbo is also available. The larger size is ideal if you've already made the primer a staple of your make-up bag or you're stocking up ahead of holidays, weddings or festival season.
To complete your routine, e.l.f. Cosmetics also offers the Power Grip Dewy Setting Spray. Used after applying your make-up, the bi-phase formula should be shaken to activate before misting over the face, helping set makeup for long-lasting wear while leaving behind a fresh, dewy finish. It's infused with 5% aloe, hyaluronic acid, squalane and green tea seed oil, making it an easy final step before heading out.
If you're new to primers, the routine couldn't be simpler:
- Step one: Apply Power Grip Primer to clean, moisturised skin before makeup to help grip make-up and smooth skin.
- Step two: Once your make-up is complete, finish with Power Grip Dewy Setting Spray to help set your look with a dewy finish.
Whether you're completely new to primer or simply looking to refresh your make-up bag, the e.l.f. Cosmetics Power Grip range offers an accessible way to build a straightforward routine without overcomplicating your beauty routine.
- Please note that delivery charges may apply.
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