The tyre manufacturer has teamed up with Oliver’s Mount Race Circuit, England’s only natural race circuit of its kind, to reach out to even more bikers in 2016.
With four events in 2016, the Michelin logo will be lining the 2.5 mile circuit as riders race at speeds up to 180mph trying to win the trophies and championships that will be awarded at the circuit.
Oliver’s Mount has been likened to a ‘miniature TT by the seaside’ and is hoping for record crowd numbers in 2016 at events in April, June, July and September.
This year is the 70th anniversary of the iconic race circuit, and past Oliver’s Mount winners read like a ‘who’s who’ of motorcycle racing history – featuring legends such as Giacomo Agostini, Barry Sheene, Carl Fogarty, Guy Martin and John McGuinness.
Oliver’s Mount marketing director, Scott Beaumont said: “2015 was an amazing year for Oliver’s Mount with huge crowds and fantastic TV and media coverage. With the support of Michelin, we feel that our anniversary year in 2016 will be even better.
It really is fantastic news and we hope that this partnership will now grow over the coming years.”
Michelin’s marketing manager James Dimmock said: “We are all huge fans of road racing at Michelin and Oliver’s Mount is one of our favourites. Adding Michelin to the circuit partners further adds to our commitment to Road Racing and our support for the riders and events. Expect to see a great Michelin presence at the events in 2016 and feel free to stop by our stand to find out more about our tyres.”