e.l.f.

The e.l.f.mergency Smooth & Soothe Skincare Set includes three skincare essentials, including Save Your e.l.f. Hypochlorous Mist (pictured), and is currently reduced to £25 from £31.

This e.l.f. skincare gift set would make ideal gift and is now on sale

Beauty fans can get their hands on a free full-size bestselling e.l.f. make-up product for a limited time. One of the things you could buy to qualify for the free gift is Save Your e.l.f. Hypochlorous Mist (pictured).

How to get a free full-size e.l.f. make-up product for a limited time

Halloween makeup ideas that look flawless rather than fancy dress, from black lipstick to smoky eyeliner

Halloween beauty essentials for a flawless party look

The e.l.f. Christmas gift sets I'd pick for beauty lovers this year and prices start from just £15

e.l.f. Christmas gift sets for beauty lovers

e.l.f. Cosmetics is bringing its beauty looks to the virtual world with a new ZEPETO experience

e.l.f. Cosmetics has launched Express Your e.l.f. on ZEPETO

I've tried lots of beauty advent calendars, but this e.l.f. one is on my list of favourites

The e.l.f. 2026 Advent Calendar contains £159 worth of beauty products

I use face mist every day and this e.l.f skincare spray is on my autumn shopping list

The e.l.f face mist I’m eyeing up for my autumn skincare routine

e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist is a facial spray created to help soothe stressed, blemish-prone skin and reduce the appearance of visible redness.

The £12 e.l.f. mist is made for sensitive and stressed-looking skin

Not sure which foundation finish is right for you? Here’s the difference between matte, dewy and satin

I finally tried e.l.f.’s viral foundation and it lived up to the hype

Spend £30 at e.l.f. Cosmetics and you can claim a Clear Brow & Lash Mascara free while stocks last this month.

Get yourself a free e.l.f brow and lash mascara - here's how

The best e.l.f. foundations to know, from its £9 TikTok viral Soft Glam Satin Foundation to Camo CC Cream

These are the e.l.f foundations worth knowing
From lightweight skin tints to fuller coverage, these e.l.f. bases offer something different
Natalie Dixon

e.l.f Soft Satin Finish Foundation

The e.l.f Soft Glam makeup products I’m tempted to add to my basket

TikTok can’t stop talking about this £9 e.l.f. foundation and I can’t wait to try it

Why e.l.f.’s foundation is going viral on TikTok

e.l.f. Soft Glam Satin Foundation comes in 36 shades, giving beauty shoppers plenty of options when looking for their foundation match.

e.l.f. Soft Glam Satin Foundation has 36 shades to choose from

Not sure which foundation finish is right for you? Here’s the difference between matte, dewy and satin

Why I’m adding this e.l.f foundation to my autumn makeup routine

A new season is the perfect excuse to refresh your make-up bag and rethink your foundation finish and shade. e.l.f. Soft Glam Satin Foundation could be the one for you.

How to refresh your foundation for autumn and find your perfect finish

I’m ditching matte foundation for this e.l.f Soft Satin Glam Finish

Why I’m swapping matte foundation for this e.l.f base

Satin foundation such as e.l.f. Soft Glam Satin Foundation, offers a middle-ground finish for anyone searching for a more natural-looking everyday make-up base.

This foundation finish that could be the middle ground that works

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two easy ways to refresh your make-up bag for September.

The e.l.f. beauty buys to refresh your make-up bag for September

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker offer easy ways to add colour to cheeks and lips.

Two e.l.f. products to know about for a quicker make-up routine

e.l.f.’s viral pickle lip balm is back with three new limited-edition flavours after selling out in just eight minutes.

e.l.f.’s viral pickle lip balm is back with three new flavours

e.l.f.’s viral pickle-inspired Glow Reviver Melting Lip Balm is back in three new flavours.

e.l.f.'s viral pickle lip balm is back - and there's three new shades

Get a free full-size e.l.f. beauty buy with a £30 spend

The e.l.f. buys that could get you another full-size product for free

The e.l.f. Sheer For It Blush Tint and Main Stain Lip Marker offer two ways to refresh an everyday make-up bag.

The two e.l.f. beauty buys to refresh your make-up bag for September

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.

The effortless beauty trend taking over make-up bags

The e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is currently £17.40 on Amazon.

Amazon shoppers say this £17 e.l.f. skincare set feels more expensive

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.

The e.l.f. lip and cheek beauty trend everyone is talking about
Lip stains and blush tints are among this year's biggest beauty trends, and two of e.l.f.'s bestselling products are helping shoppers achieve effortless, buildable colour for everyday wear
Rochelle Barrand

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are designed to make everyday lip and cheek colour simple.

Two e.l.f. products to know about for an effortless make-up look

The e.l.f. Halo Glow Liquid Filter is currently £10 on Amazon, down from £16.

The £10 e.l.f. beauty buy shoppers are buying in their thousands

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.

The e.l.f. lip and cheek beauty trend everyone is talking about

Learner drivers could secure free driving lessons thanks to a new giveaway from e.l.f. Cosmetics and RED Driving School - but it ends on Friday (July 31)

Free driving lessons up for grabs - but giveaway ends tomorrow

Win driving lessons with RED Driving School.

Free driving lessons up for grabs for learners

Thousands of learner drivers could claim free driving lessons through a new giveaway with e.l.f. Cosmetics and RED Driving school.

Thousands of learner drivers could get free lessons in new giveaway

Thousands of learner drivers can claim free driving lessons through a new promotion with e.l.f. Cosmetics and RED Driving School.

Learner drivers can get free driving lessons worth hundreds of pounds

The e.l.f. Power Grip Primer and Power Grip Dewy Setting Spray are designed to help extend the wear of your make-up, and they’re very affordable.

This budget beauty duo helps keep your make-up looking fresh all day

e.l.f. Cosmetics launches free driving lesson giveaway with RED

Latest from NationalWorld.com

BBC Look East presenter Susie Fowler-Watt

BBC presenter quits after 35 years for new career

Why can't we just agree on a direction for plugs to point in, and then stick to it?

The Gadget Agenda: Awkward plugs are driving me up the wall Gareth Butterfield

Millions of UK households face another broadband bill increase in April 2027, even if they are locked into an existing contract, prompting fresh calls for a ban on mid-contract price rises.

Broadband customers face fresh £48 bill warning

The Government recommends households gradually build an emergency kit with practical essentials such as a torch, first aid kit, emergency radio and portable power bank.

Explainer What you need in a Government 3-day emergency kit

News you can trust since 1882

© 2026 Iconic Media Group Ltd. All rights reserved.Terms and Conditions Privacy notice