Following the success of previous years, this year's event was bigger and better than ever with hundreds of visitors attending the unusual pectacle.
There was a packed programme of festive entertainment that took place across Bridlington, including South Beach, Bridlington Promenade, Bridlington Spa, Sewerby Hall and Gardens and East Riding Leisure Bridlington.
Organised by East Riding of Yorkshire Council, Bridmas celebrates all things Christmas in the middle of summer while showcasing Bridlington as a year-round destination for visitors and residents alike.
Visitors enjoyed a host of free family-friendly activities throughout the day, including Santa's Grotto, festive face painting, Christmas crafts, live music performances, Christmas-themed games, stilt walkers and bubble shows.
Entertainment on South Beach included appearances from Santa and his elves, a Christmas Tree and Snow Angel stilt walker, Christmas crafts and interactive activities hosted by Active Coast. Coastal Voices provided a wonderful festive soundtrack to the day
A free screening of The Grinch was shown at Bridlington Spa, there were festive activities in East Riding Libraries, and a range of Christmas-themed entertainment at Sewerby Hall and Gardens, including face painting and Mr Bubbles' festive bubble show.
Local businesses also joined in the by decorating their premises and dressing in festive attire – helping spread Christmas cheer throughout the town.
Check out the festively unique photos below!
