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Articles by Emma Elsworthy

It's estimated shoppers will splash out £170 more than they did last year

Consumers will spend an average of £304 this Black Friday

Three quarters of Brits believe a week of guaranteed sunshine would boost their mood.

Six in 10 Brits face 'sun withdrawal'

Guests were matched with blooms tailored to their mood, leaving with a bouquet designed to uplift, calm or energise

UK’s first ‘Flower Pharmacy’ opens

Guests were matched with blooms tailored to their mood, leaving with a bouquet designed to uplift, calm or energise

UK’s first ‘Flower Pharmacy’ opens

Six in 10 said they were concerned about plastic waste from bathroom products

London leads UK in plastic bathroom waste

Essity carried out the study to mark the opening of its new £30million recycled paper facility at its manufacturing site in Prudhoe, Northumberland.

Kids in Britain flush up to 13,476,238 MILES of loo paper annually

As many as 40 per cent will look to the likes of Copilot or ChatGPT if they need to talk about difficult issues such as bullying, grief or relationships.

Mums and dads are open to using AI to help with parenting decisions

Essity staff members at its Manchester Trafford Park Mill site visit the health station for onsite checks.

Half of men admit they have ignored potentially worrying health issues

Greene King Brewery has released a series of new "casktails" that combine cask ale with modern mixology

Men AVOID drinking cocktails in public - in case they get mocked

It comes as periods, heavy bleeding and endometriosis saw 25 per cent less views, and taboo topics such as thrush and discharge had 14 per cent less than normal content

Algorithms 'more likely to suppress women's health content over men's'

A third of medical professional believe beds are currently blocked by people in hospital who would be able to go home sooner

NHS bed blocking crisis fuelled by poor quality incontinence care
UK medical experts claim poor quality incontinence care is contributing to the NHS bed blocking crisis.
Emma Elsworthy

51 per cent of women feel controlled by their periods

Millions of women say their menstrual cycle dictates what they wear

It comes as a campaign to end shadow banning on social media has been launched

Social media more likely to suppress women’s health content over men’s

The average sufferer will experience the equivalent of 1,350 days of pain over 450 periods

7 in 10 women will experience period pain for equivalent of four years

Essity hand out toilet roll to Nottingham University students as part of their recruitment drive.

UK employer advertises jobs on toilet rolls in student loos

Trussell ambassadors Levi Roots and Mark Hoyle (LadBaby) meet with Trussell Chief Executive Emma Revie outside Parliament

Celebrities are calling for more government action on hunger in the UK

Due to bladder weakness following pregnancy, the star struggled to nurse her little one and carry out basic tasks and chores around the house and outside

Ex-Strictly star Kristina Rihanoff leads bladder support dance routine

Ruth Lue-Quee, education consultant from Staffordshire, who says period poverty is more widespread than people think

Secondary school teachers call for better and earlier period education

Olympic boxer Nicola Adams sets to empower women by offering self-defense lessons

Olympic boxer, Nicola Adams sets to offer women self-defence lessons

Period inequity forces millions of workers to call in sick

Patients miss out on 1.8million days of care

Ella Henderson’s remake of the iconic 1980s ad is revealed
Ella Henderson’s remake of the iconic 1980s Bodyform advert has been revealed – and she certainly hits the high notes singing the classic lyrics “Whooah Bodyform!”.
Emma Elsworthy

Iconic ad recreated by mega British star and female role model

Poor incontinence care costs NHS over half a billion pounds a year

Many schoolgirls struggle to access period products

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