Car dealers are offering up to 20 per cent off some brand new models as they try to shift stock ahead of next month’s registration mark change.
New car registrations were down almost 40 per cent in January 2021 as dealers were once again hit hard by lockdown restrictions which forced them to close their showrooms. Due to the limitations, dealers are increasingly using online sales methods and click and collect deliveries to continue operating but they are still struggling to drum up business.
Ahead of the new “21” plate roll out in March, What Car?’s target price service has identified some of the biggest cash savings available to customers through its buying service.
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Among the biggest savings are £11,385 off a BMW 5 Series, equivalent to a saving of 21 per cent. Buyers can save a similar 20 per cent on the price of a new Volkswagen Passat, with the German brand willing to knock £6,000 off the list price of its large saloon.
Reductions of more than 19 per cent on the Renault Kadjar and Nissan Qashqai mean buyers can save more than £4,000 on the cost of the popular SUVs ahead of the arrival of the new “21” plate.
Data gathered by What Car?’s mystery shoppers show that manufacturers are offering an average discount of 6.78 per cent - £2,773. Seat is offering the biggest reductions across its whole range, with an average discount of 13.78 per cent but premium brands including Volvo and Audi are both also offering above average discounts.
Steve Huntingford, editor of What Car?, said: “With showrooms closed, online retail is helping drive sales at the moment. Our latest analysis shows 45 per cent of new car buyers say they would be comfortable buying their next car entirely online, and retailers are clearly looking to attract buyers through generous discounts. There are great deals to be had on new cars, even if buyers can’t head to the showrooms just yet.”
Top 12 Target Price cash savings
|Make||Model||Trim||OTR||% Cash Saving||TP Cash Saving|
|BMW||5 Series||530d MHT xDrive M Sport 4dr Auto||£54,260||21.42%||£11,385|
|Volkswagen||Passat||1.5 TSI R Line 4dr||£30,515||20.51%||£6,073|
|Renault||Kadjar||1.3 TCE Iconic 5dr||£24,695||19.50%||£4,637|
|Nissan||Qashqai||1.3 DiG-T N-Connecta [Glass Roof Pack] 5dr||£25,425||19.18%||£4,824|
|Citroën||C1||1.0 VTi 72 Sense 3dr||£12,095||17.25%||£1,923|
|Seat||Ibiza||1.0 SE [EZ] 5dr||£16,445||16.58%||£2,689|
|Citroën||Grand C4 Spacetourer||1.2 PureTech 130 Live 5dr EAT8||£28,105||16.50%||£4,417|
|Volkswagen||Golf Estate||1.5 TSI Life 5dr||£25,175||16.01%||£3,891|
|Citroën||C3 Aircross||1.2 PureTech 110 Rip Curl 5dr||£20,550||15.75%||£3,078|
|Vauxhall||Grandland X||1.6 Hybrid4 300 Elite Nav 5dr Auto||£44,370||15.32%||£6,681|
|Suzuki||Sx4 S-Cross Hatchback||1.4 Boosterjet 48V Hybrid SZ-T 5dr||£24,249||13.80%||£3,250|
|Renault||Clio||1.0 TCe 90 Play 5dr||£16,595||13.50%||£2,122|