Game, set, snack! Morrisons serves up new Wimbledon doughnut loaded with fresh strawberries and cream

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Landing in stores just in time for Wimbledon fever, the extra-large doughnut is freshly prepared every single day by Morrisons expert Market Street Cake Shop colleagues, who hand-pipe each doughnut with fresh whipped cream before filling it with freshly cut strawberries.

Known for its cult-favourite doughnuts – the supermarket sells 1.1 million fresh doughnuts weekly – Morrisons is giving shoppers a taste of Centre Court without needing a ticket. The new limited-edition doughy delight combines the iconic British summer tradition of strawberries and cream with its much-loved bakery treats.

Strawberries and cream have been synonymous with Wimbledon since the very first tournament in 1877, and now Morrisons is turning the famous pairing into what could be this summer’s must-have sweet treat.

But that’s not all, Morrisons is serving up a winning line-up of Wimbledon-inspired deals, helping shoppers enjoy the tournament in style without breaking the bank.

Customers can pick up British strawberries (350g) on a 3 for £5 offer, pair them with The Best Fruit Scones (4 pack) now reduced from £2 to just £1.75 and indulge in a slice of cake for only £1, down from £1.65 from the Market Street Cake Shop.

There are plenty of flavours to choose from. To complete the ultimate Wimbledon spread, Morrisons is also offering bottles of 1L Pimms for just £10, making it easier than ever for customers to enjoy the quintessential summer serve while watching the action unfold.

Plus, for Wimbledon fans looking for the perfect courtside-inspired break, Morrisons will be serving up a new limited-edition Strawberry & Vanilla Cake as part of its popular Café £4 Coffee & Cake deal, available now while stock lasts.

Jess Topliss, Product Developer of Bakery & Cake Shop at Morrisons, said: “Nothing says a proper British summer quite like Wimbledon, strawberries and cream, and a delicious bakery treat. Our Cake Shop colleagues freshly prepare these doughnuts in store every day using fresh cream and strawberries, making them the perfect summer indulgence for customers. We can’t wait for shoppers to get their hands on them.”

The limited-edition Grand Slam Doughnut (£2) is available now from Morrisons Market Street Cake Shop counters in stores nationwide.