Scoop of the year: Aldi’s vanilla ice cream wins Which? taste test – beating big brands at over double the price
Savvy shoppers can scoop up a luxury treat and save up to £3.06 compared to expensive, lower scoring alternatives from Häagen-Dazs, Yeo Valley and Waitrose.
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In a victory that is sure to melt the competition, Aldi’s Specially Selected Madagascan Vanilla Ice Cream (£2.69, 480ml) has officially been crowned a champion by trusted consumer watchdog Which?. The supermarket’s luxury tub didn't just win over the experts on taste – it also walked away with both the prestigious ‘Best Buy’ and ‘Great Value’ accolades.
Securing the double win proves that ice cream lovers don’t need to pay parlour prices for premium quality this summer. At just £2.69 for a 480ml tub, Aldi’s winning scoop is less than half the price of the lower scoring Häagen-Dazs alternative (£5.75, 460ml) and superior in size too.
Offering a high-quality, velvety-smooth treat, Aldi’s ice cream also easily beat costlier options from Yeo Valley (£4.75), Jude’s (£5), Waitrose (£4.50) and Tesco (£3.50) to take the top spot.
The Which? taste test, which blind-tests products using a rigorous panel of experts and consumers, praised Aldi's Specially Selected Madagascan Vanilla Ice Cream for its ‘just right’ strength of vanilla flavour and perfectly creamy texture. Perfect for those looking to indulge in a refreshing treat during the warmer weather.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “In this sunny spell, there’s no better time for shoppers to discover the best summer staples. Our Specially Selected Madagascan Vanilla Ice Cream earning both ‘Best Buy’ and ‘Great Value’ from Which? – beating far pricier rivals – is the ultimate seal of approval. It shows you don’t have to compromise on quality or flavour to stay on budget this summer. A big win for shoppers, who can enjoy a truly indulgent treat at an unbeatable price.”
Aldi’s Specially Selected Madagascan Vanilla Ice Cream is available in stores nationwide now.