Scarborough's The Byways pub calls for your unwanted toys as part Christmas donation campaign
A Scarborough pub will serve as a Toybox Donation Station this Christmas, inviting families to pass on toys for another child to enjoy.
The Byways on Station Road, Crossgates, is among more than 150 Hungry Horse pubs taking part in the chain’s Play It Forward initiative from November 12 until December 19.
The campaign will accept new and good-quality pre-loved toys, with children encouraged to help choose an item they have outgrown or no longer regularly use.
Research released alongside the initiative found that parents estimate almost two-fifths (39%) of the toys owned by their children are no longer regularly played with or have been outgrown.
Around 129 million new toys are expected to arrive in Britain this festive season, while the average child is expected to unwrap another nine toys at Christmas.
Hungry Horse said the appeal was intended to help families make space while encouraging conversations with children about giving to those less fortunate.
Andrew Gallagher, Brand and Marketing Director at Hungry Horse, said: “Christmas is such an exciting time for families, and Play It Forward is about bringing some of that excitement to giving gifts as well as receiving.
“By choosing a toy together, families can give something that’s no longer being played with a new home, while helping bring some extra joy to another child this Christmas.
“We hope it becomes a simple but meaningful part of families’ festive traditions.”
The initiative aims to make donating an activity families can do together and introduce giving as a positive festive tradition alongside receiving.
Visit www.hungryhorse.co.uk/christmas/toy-station-donation to find out more.